Finger Lakes Wine Alliance
I manage social media and content for the Finger Lakes Wine Alliance, a regional wine organization representing wineries across the Finger Lakes. My role includes planning content calendars, creating social media content, developing captions, and shaping storytelling around the region’s wines, wineries, people, and seasonal moments. My goal is to strengthen the Finger Lakes’ presence across social media while showcasing the quality, character, and evolving story of the region’s wine industry.
Educational content: developed a carousel to explain the Finger Lakes’ cool-climate characteristics and their influence on the region’s wines.
Seasonal campaign: developed a social media series following the 2026 harvest across Finger Lakes member wineries, using winery-supplied photography and firsthand insights to bring audiences behind the scenes.
Member storytelling series: developed recurring social content highlighting Finger Lakes wineries through conversations about their history, people, and evolving approach to winemaking.