Trestle Thirty One
I manage social media for Trestle Thirty One, a luxury Finger Lakes wine brand located in Geneva, New York. My role here is planning content calendars, creating social media posts and captions that highlight the brand’s story, upcoming events, and seasonal offerings. My goal is to engage the wine and tourist communities and grow the winery’s presence across Instagram and Facebook.
Tasting lounge promotion: caption planning, content writing and publishing to drive same-day visits and highlight the in-person experience.
Educational content: caption writing and content strategy focused on vineyard practices to increase audience engagement and brand credibility.
Product spotlight: caption writing, content strategy and publishing to highlight product features and educate customers.
Brand storytelling: developed and wrote content highlighting the founders to build authenticity and strengthen audience connection.
Seasonal update: designed visual and messaging to clearly communicate winter hours and maintain customer awareness.